Last updated: August 21, 2026

Capital Lumber Co., Inc. (“Capital Lumber,” “we,” “us,” or “our”) operates capitallumber.co. This Privacy Policy explains how information is collected, used, and shared when you visit the site, contact the yard, request directions, submit a form, or interact with our advertising.

1. Information We Collect

We may receive information you choose to provide, such as your name, email address, phone number, company, project details, requested products, and delivery information. Please do not submit sensitive personal information through general website forms.

We may also collect technical and usage information, including pages viewed, referring page, approximate location, device and browser type, interactions with links and forms, advertising identifiers, and call-attribution information.

2. How We Use Information

We use information to respond to requests; provide quotes, product support, pickup, and delivery assistance; operate and secure the site; understand interest in products and services; measure advertising and website performance; improve navigation and content; prevent misuse; and meet legal obligations.

3. Analytics, Advertising, Call Tracking, and Behavior Analytics

The site may use Framer, Google Tag Manager, Google Analytics 4, Google Ads conversion tracking, Hotjar, CallRail, and related services. Google tools help measure visits, campaigns, and conversions. Hotjar may provide privacy-protected heatmaps and session insights after you allow Behavior Analytics. CallRail may replace displayed phone numbers and associate calls with a marketing source or website journey.

We configure these services to avoid intentionally sending form-field values or website-submitted contact details as analytics event parameters. Service providers process information under their own terms and privacy practices.

4. Cookies and Consent Choices

Necessary technologies support core site operation and security. Optional Analytics, Advertising, and Behavior Analytics technologies are disabled until permitted through the consent interface where required. You may accept all, reject non-essential technologies, choose categories, or reopen Cookie Settings to change your selection. Google Consent Mode may communicate your choices to Google tags.

5. How We Share Information

We may share information with service providers that support website hosting, analytics, advertising, call tracking, communications, and security; with professional advisers; when required by law; to protect rights or safety; or in connection with a business transaction. We do not sell personal information for money.

6. Data Retention

We retain information only as long as reasonably needed for the purposes described here, including customer service, attribution, security, accounting, dispute resolution, and legal compliance. Retention periods vary by record type and service provider.

7. Your Choices and Rights

You may adjust optional technologies through Cookie Settings and use browser or platform controls for targeted advertising. Depending on applicable law, you may request access, correction, or deletion of certain personal information. We may need to verify a request and may retain information where permitted or required.

8. Security

We use reasonable administrative and technical safeguards and limit access to authorized people and service providers. No internet service is completely secure, and we cannot guarantee absolute security.

9. Children

The site is intended for a general business and adult audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13 through the site.

10. Changes to This Policy

We may update this policy as our website, services, vendors, or legal obligations change. The “Last updated” date identifies the current version.

11. Contact

Questions or privacy requests may be sent to travis@capitallumber.co.

Capital Lumber Co., Inc.
Boise, Idaho
https://www.capitallumber.co